CAN Active Insights

A national data platform that helps leaders in the sport, physical activity, recreation, and parks sector make confident, evidence-based planning decisions.

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About CAN Active Insights

CAN Active Insights is a national data platform that helps leaders in the sport, physical activity, recreation, and parks sector make confident, evidence-based planning decisions. 

Developed through a national partnership between  Canadian Fitness and Lifestyle Research Institute (CFLRI), the Canadian Parks and Recreation Association (CPRA), and the Sport Information Resource Centre (SIRC), the platform brings together data on facilities, participation, movement, community needs, and economic impact into one centralized, easy-to-use system, making it easier to find, connect, and analyze multiple datasets in one place. 

By integrating multiple sources of trusted Canadian data, CAN Active Insights provides a clear picture of how sport, physical activity and recreation spaces are used, who is participating, and the impact these programs and facilities have on health, wellbeing, and local economies. 

Explore the platform, webinars, case studies and more at canactiveinsights.ca. 

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Watch the CAN Active Movement Webinar

Watch the recording to explore how the CAN Active Movement product is helping organizations better understand how recreation and parks spaces are used. Learn how privacy-compliant data can reveal patterns in visitation, dwell time, and user behaviour to support more informed planning and decision-making. Hear directly from Tennis Canada on how they’re using these insights in practice, and explore a real-world case study from Thunder Bay showcasing the tool’s functionality in action.

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