Community Engagement

Who are the People in Your Neighbourhood?

Many women, girls, and gender diverse individuals in communities across Canada are not engaged in recreation and sport for a variety of reasons. This section explores non-traditional ways of understanding the community and, specifically, those who do not typically participate in recreation. You will find information about the creative engagement of partners to optimize recruitment and retention of those women and girls who are not currently participating in local recreational sport. This could mean the coordination and collaboration in a community that maximizes opportunities for participation across facilities and programs.

Personna Needs Statements

Personna Needs Statements

It is easy to assume we know what people want from our facilities and services. However, oftentimes our assumptions are incorrect or based on incomplete information. To combat this typical mistake, we use personas, archetypes of people, based on real end users By stepping into their shoes, we can design a more relevant and successful destination.